S02 E09 AI Rules At PGC London 2023, Big Fish Games’ Daniel Helmhold On Epic Branding For Every Budget

Pocket Gamer Connects London 2023 was Steel Media’s biggest event yet, with over 2600 attendees and 1200 companies attending the leading mobile gaming industry conference. Our hosts, Peggy Anne Salz and Brian Baglow, recap “wow” moments from the show with the “PG Tribe” of Chris James (Steel Media CEO), Dave Bradley (COO), and Daniel Griffiths (PG.Biz Editor). This game-loving group also weighs in on hot topics and how AI can help indies take on major studios and win. Peggy also welcomes a surprise (and furry) co-host and chats with Daniel Helmhold, VP of Marketing and Head of Growth at Big Fish Games, an industry leader in casual mobile gaming. Daniel is a big believer that branding starts on Day One and shares what you can do now to avoid expensive changes later. He also reveals the equation you can use to measure brand value and impact on LTV.