S02 E26 Outfit7’s Nina Oblak And Kayzen’s Ryan Goeden On Harnessing Split Testing To Develop Winning Campaigns

Global game developer Outfit7 is reaching new audiences and taking control of its data with its unique approach to A/B testing. In this episode, Peggy Anne Salz meets with Nina Oblak, Outfit7 ASO Team Lead, to discuss how the company uses split testing beyond creatives and content to inform choices at every stage of the game cycle. Owning its data is a big part of Outfit7’s success. With the help of Kayzen, the world’s first mobile in-house bidder™, Outfit7 has total control of its programmatic campaigns. Ryan Goeden, Business Development Lead at Kayzen, joins Peggy and Nina and reveals how Outfit7 and Kayzen partner to reach new users in different genres and the hidden data signals marketers can use to improve their campaigns. CHAPTER TIMESTAMPS 00:00 - Hello to Nina and Ryan 02:58 - Testing a fake app store for AB Testing 07:41 - The skill gap that is separating advertisers 10:21 - Outfit7's split testing routine and how to test on a budget 15:20 - Testing new genres without fully taking the plunge 21:30 - Tricks to getting the most out of your AB testing 25:50 - Using testing for more than just distribution  28:40 - Q&A for Nina and Ryan * * * * * * * * * * * * * * *  ** Let's Connect ** 👉🏻 Twitter - https://twitter.com/pgbiz  👉🏻 LinkedIn Group - https://www.linkedin.com/groups/144491/  👉🏻 Facebook - https://www.facebook.com/PGbiz  👉🏻 Website - https://www.pocketgamer.biz  Check out more world-class speakers sharing their insights and expertise at one of our events. You can find details of our next event here - https://www.pgconnects.com/next-event