S02 E27 Kooapps’ CK Wang And Mintegral’s Shobeir Shobeiri On Increasing ARPDAU By 40-80% With In-App Bidding

According to Kooapps Co-Founder and CEO Chun-Kai (CK) Wang, ad monetisation needs to shift toward a more unified approach. Games need to monetise off ads and in-app purchases. Luckily, maximising the ad side of game revenue is easier than ever with in-app bidding. In this episode of The Groove at 5 O’Clock, Peggy Anne Salz discusses this advanced advertising method with CK and Shobeir Shobeiri, Senior Director of Business Development at Mintegral, an AI-driven global mobile advertising platform. Shobeir reveals how switching from waterfall to in-app bidding lifted ARPDAU by 80% in some regions, while CK breaks down the key components to a killer playable ad. The trio also discuss balancing data and creatives to scale campaigns and what CK thinks is the next big opportunity in mobile gaming. CHAPTER TIMESTAMPS 00:00 - How Shobeir and CK get into The Groove 03:34 - How Kooapps approaches unified monetisation  09:07 - Live ops that involve the community 11:35 - The key components to a killer playable 16:20 - How in-app bidding brought a 40% ARPDAU uplift 18:29 - Finding a creatives campaign that works and the benefits of an opposite approach 24:06 - The best network for testing creatives 27:22 - It's data, data, data 29:26 - Kooapps is going global, and how to find the best region for your campaign 31:34 - The next big thing in mobile gaming * * * * * * * * * * * * * * *  ** Let's Connect ** 👉🏻 Twitter - https://twitter.com/pgbiz  👉🏻 LinkedIn Group - https://www.linkedin.com/groups/144491/  👉🏻 Facebook - https://www.facebook.com/PGbiz  👉🏻 Website - https://www.pocketgamer.biz  Check out more world-class speakers sharing their insights and expertise at one of our events. You can find details of our next event here - https://www.pgconnects.com/next-event