S02-Frequently Asked Friday 07: Why Are Goals So Important?

"In life, goals are not optional." #thehabitfactor"The first thing goals do is give you direction. Direction provides a sense of purpose, and purpose leads to funny things like happiness and contentment." This show kicks off with Martin sharing a story about a woman who approached him after a workshop simply to say, "Thank you! I used to HATE the idea of goals!" She was frustrated! She really disliked the thought of goals because it reminded her of a nagging husband who insisted she set some goals that included "losing weight."This lady was so relieved to learn that by using The Habit Factor process, she could place her attention and focus on just a few, recurring behaviors (habits) instead of the goal itself.Then, Martin reviews The Habit Factor's P.A.R.R. methodology and how it stacks up against the popularized Cue, Routine, Reward method. He shares how the P.A.R.R. methodology is forward looking while Cue Routine Reward is  oriented toward assessing previous behaviors. Cue, Routine, Reward doesn't take into account simple and critical components of habit building, such as Recording (tracking), Reassessment, or, really, a defined process for planning. Check out this short episode now and discover the insights that have shifted an entire industry...________________**NEW Weekly Giveaway! Each week we select ONE, new iTunes review (good, bad or indifferent) and send a FREE signed book. Either email the review screenshot or add your Twitter handle and we'll find you that way! BTW: Be sure to SUBSCRIBE and you'll have each episode sent to you automatically! SubscribeDon't miss a single episode. Subscribe to the podcast to get each episode sent directly to you.  ResourcesGoal Achievement Theory: Why SMART Goals Aren’t and How To Accelerate Your AchievementThe Habit Factor appThe Habit Factor templateThe Habit Factor bookBig Brothers Big SistersThink & Grow RichListen to this show: The Law of Cosmic Habit Force  This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit habits2goals.substack.com/subscribe