S02E01 • Interview: From Growth Hacking to AI

In this episode, we sit down with Theo Moulos (CEO of GrowthRocks), a seasoned expert with a unique, diversified background. Discover how this diverse foundation led to the creation of GrowthRocks and how "growth hacking" became the perfect framework to combine strategy, technology, and creativity.We dig into the transformative role of AI in business, debunk common misconceptions, and discuss why embracing AI is a game-changer for productivity and innovation. Learn what it takes to succeed as a growth hacker, the critical importance of data-driven experimentation, and how marketing is evolving beyond silos to deliver cohesive strategies for growth.Finally, hear practical advice for aspiring professionals and insights into the intersection of AI and journalism. This candid conversation is full of actionable takeaways for anyone navigating the rapidly changing landscape of technology and marketing.[This interview first appeared in Reader and Gazetta e-magazine]