EPISODE · Nov 18, 2024 · 4 MIN
S02E03 • Interview: If You Are Good, AI Will Make You Better; but If You Are Bad ...
from Growthbites by GrowthRocks
In this eye-opening episode, Theo Moulos, CEO of GrowthRocks, dives deep into AI's transformative power and challenges in digital marketing. With 3–4 hours of daily hands-on AI use, Theo shares unique insights on how AI is reshaping marketing strategies and highlights four critical issues many have overlooked.From the lack of horizontal technical skills and the struggle to create added value to the urgent need for upskilling and the shortage of true marketing experts, we explore the key factors driving success—or failure—in the age of AI. Learn why AI is more than just a tool, how it demands continuous learning and investment, and why speaking openly about AI is no longer optional for agencies.Packed with real-world examples and actionable advice, this conversation will inspire marketers, business leaders, and anyone navigating the evolving landscape of AI and digital marketing. Don’t miss the chance to discover how to turn AI into your competitive advantage![This interview first appeared in MarketingWeek magazine]
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In this eye-opening episode, Theo Moulos, CEO of GrowthRocks, dives deep into AI's transformative power and challenges in digital marketing. With 3–4 hours of daily hands-on AI use, Theo shares unique insights on how AI is reshaping marketing strategies and highlights four critical issues many have overlooked. From the lack of horizontal technical skills and the struggle to create added value to the urgent need for upskilling and the shortage of true marketing experts, we explore the key fact...
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S02E03 • Interview: If You Are Good, AI Will Make You Better; but If You Are Bad ...
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