Cash Flow vs Profit: Why Profitable Businesses Still Run Out of Money | with Greg Smargiassi

Your P&L says you're profitable. Your bank account says otherwise. Sound familiar? In this episode of In The Trenches, Hanif Ibrahim sits down with Greg Smargiassi, Founder and CEO of OURCFO, for one of the most practically valuable financial conversations this show has produced. Greg has seen inside hundreds of businesses — and the pattern he sees most often is owners who are busy, growing, even profitable on paper, but perpetually confused and stressed by their numbers. His mission is to fix that. What Greg breaks down: - Why revenue is vanity, cash is king is not just a cliché — it's survival wisdom - The real difference between profit and cash flow, explained simply - Why growth often creates cash problems — and how to plan for it - Why looking at last month's numbers is almost always too late - How to build a forward view of your financial position (not just a rearview mirror) - The most common ways business owners misread their financial data - Why your numbers are an output, not a starting point — and what that means - What great financial reporting actually looks like for a growing business If you're making decisions based on your gut instead of your numbers — this episode will change that. Powered by The Finance Agency — salary-paid finance brokers who understand that good financial advice starts with honest conversations about the numbers. financeagency.com.au #CashFlow #BusinessFinance #CFO #ProfitAndLoss #BusinessPodcast #InTheTrenches #FinancialManagement #Entrepreneurship #BusinessNumbers