S02E06 – Ilya Lobanov, Stef Hamerlinck, Rob Meyerson – Brand Differentiation vs Brand Distinctiveness Debate

A few months ago I jokingly suggested to Stef Hamerlinck that we should stage a live discussion on the branding topics we often debated on. Fast forward to today, and we made it happen – huge thanks to Stef for setting up all the technical aspects, artwork and organising us all to actually make this a reality! In this episode, I summarise and break down the key concepts we'd discussed as well as the main takeaways and book suggestions!