S03 E01 WHOW Games’ Tobias Edl On Growth Hacks And Top Tips For Standing Out In The F2P World

Our guest rockets results and achieves sustainable success thanks to what co-host Brian Baglow calls the 4Ps: people, platform, partnerships, and personalisation. Tobias Edl, Director of Marketing & New Business at WHOW Games GmbH, joins Brian and Peggy Anne Salz in this episode to explain how WHOW's immersive tactics and attractive dual monetisation method create a loyal player base and have led to millions of game downloads across app stores. Tobias expands on the effect of real-time gameplay on player interest and reveals an aspect of successful strategy that he thinks marketers are missing. CHAPTER TIMESTAMPS 00:00 - The face you need to know 03:02 - Walking through Vegas on your phone 07:11 - Keeping player interest high with real-time gameplay 09:11 - Tobias' personal connection to his games 11:55 - Monetising with IP 13:40 - What sets Whow Games apart? 15:37 - Choosing a winning creative 18:09 - The importance of localisation 19:33 - Third-party app stores...are they worth it? 22:16 - What are marketers missing 24:10 - Games Q&A with Tobias  * * * * * * * * * * * * * * *  ** Let's Connect ** 👉🏻 Twitter - https://twitter.com/pgbiz  👉🏻 LinkedIn Group - https://www.linkedin.com/groups/144491/  👉🏻 Facebook - https://www.facebook.com/PGbiz  👉🏻 Website - https://www.pocketgamer.biz  Check out more world-class speakers sharing their insights and expertise at one of our events. You can find details of our next event here - https://www.pgconnects.com/next-event