S03 E02 DoubleDown Interactive’s Faith Price On The Sweet Spot For A Successful Soft Launch

A longtime board game lover and superstar marketing strategist, Faith Price understands what drives user retention and how to coordinate a killer soft launch. She shares her launch expertise with the PG.Biz audience this week. In this episode, Faith, Director of Growth Marketing at DoubleDown Interactive, and our cohost, Peggy Anne Salz, discuss what shifts in soft launch strategy tell us about what lies ahead for the gaming industry. Faith also divulges the DoubleDown team's big change to their soft launch process that paid off down the development road. In even bigger news, we’re up for the Best In British Podcast Awards! Vote for the PocketGamer.biz Podcast here before voting closes. CHAPTER TIMESTAMPS 00:00 - Cast your vote for the Pg.Biz podcast 00:46 - Welcome, Faith, to the podcast 02:49 - What do soft launches tell us about gaming?  06:17 - Are soft launches what they used to be? 09:01 - The timeline for an effective soft launch 13:34 - Reading data differently 18:00 - Teamwork makes the dream work 21:32 - A change to Double Down's soft launches that paid off 23:58 - Is AI part of co-creation? 25:32 - How Faith's personal life motivates her professional 28:50 - Faith as a superhero character * * * * * * * * * * * * * * *  ** Let's Connect ** 👉🏻 Twitter - https://twitter.com/pgbiz  👉🏻 LinkedIn Group - https://www.linkedin.com/groups/144491/  👉🏻 Facebook - https://www.facebook.com/PGbiz  👉🏻 Website - https://www.pocketgamer.biz  Check out more world-class speakers sharing their insights and expertise at one of our events. You can find details of our next event here - https://www.pgconnects.com/next-event