S03 E04 Tactile Games’ Plamen Stefanov On Bringing Breakout Success To Your Casual Game

Tactile Games’  User Acquisition Manager, Plamen Stefanov, joins our hosts, Peggy Anne Salz and Brian Baglow, to showcase how small teams can make big waves in the gaming community. You might recognize Tactile from its hit game, Lily's Garden, which has generated 517 million worldwide in lifetime player spending since it appeared on the market in 2019. Plamen cites cross-team collaboration and a testing ecosystem that feeds itself as two contributors to this success. Listen to Peggy, Brian, and Plamen’s conversation for a peek behind the curtain of Tactile Games’ scaling skills and for Plamen’s top three tips for someone passionate about pursuing UA. CHAPTER TIMESTAMPS 00:00 - Intro 03:30 - From B2B marketing to games advertising  07:17 - UA beyond ROAS optimisation 08:44 - Is there room for creativity in data-driven UA? 11:47 - Suffering sells 14:53 - Everything feeds into everything else 19:35 - UA team Product team  22:26 - AI for efficiencies, not decision making 26:00 - Q&A with Plamen  * * * * * * * * * * * * * * *  ** Let's Connect ** 👉🏻 Twitter - https://twitter.com/pgbiz  👉🏻 LinkedIn Group - https://www.linkedin.com/groups/144491/  👉🏻 Facebook - https://www.facebook.com/PGbiz  👉🏻 Website - https://www.pocketgamer.biz  Check out more world-class speakers sharing their insights and expertise at one of our events. You can find details of our next event here - https://www.pgconnects.com/next-event