S03 E07 Kwalee’s Ryan Davies On Shifting Marketing Tactics To Match The Shift In Hypercasual Games

Diving into different game genres is no simple feat, especially as innovations in games call for new approaches to net valuable players from the get-go. The trick to coming out on top? Diversify your UA efforts as you diversify your portfolio, says this week’s guest. Ryan Davies, Head of Digital Marketing at Kwalee and recent 30 Under 30 performance marketer, joins us on this episode’s podcast. An expert in creating campaigns that crush it on all platforms, he chats with our hosts Peggy Anne Salz and Brian Baglow about pathways to profitable growth in hypercasual, hybrid, and casual games. He also discusses genre commonalities that transcend platforms and shares life lessons to help you lead teams, rely on your intuition and embrace risk. CHAPTER TIMESTAMPS 00:00 - Intro 04:15 - Key skills to be a great UA manager 06:50 - Maintaining growth across different genres 08:45 - Is this the end of hypercasual games? 10:42 - Marketing tactics to match the metamorphosis of hypercasual games 13:43 - Navigating UA challenges on console and browser 19:20 - Ryan’s biggest lesson from six years in UA 22:45 - Balancing the qualitative and the quantitative and embracing risk 27:13 - Incentivising AI ideas 28:20 - Q&A with Ryan * * * * * * * * * * * * * * *  ** Let's Connect ** 👉🏻 Twitter - https://twitter.com/pgbiz  👉🏻 LinkedIn Group - https://www.linkedin.com/groups/144491/  👉🏻 Facebook - https://www.facebook.com/PGbiz  👉🏻 Website - https://www.pocketgamer.biz  Check out more world-class speakers sharing their insights and expertise at one of our events. You can find details of our next event here - https://www.pgconnects.com/next-event