S03 E08 data.ai’s Lexi Sydow Hot Gaming Trends And Ad Formats That Are Losing Steam

Mobile remains the primary growth driver for digital games consumption despite a “softening in direct consumer gaming consumer spend.” But diversification rules as the strategy that will allow devs to generate revenues by ensuring their games are on all platforms and their monetization uses all formats and approaches -- especially rewarded video. This advice, and the stats to back it up, comes through loud and clear in the latest Gaming Spotlight Review 2023 from data.ai. In this special 2-part series, our hosts, Peggy Anne Salz and Brian Baglow, dive deep into the key findings with Lexi Sydow, Director of Corporate Marketing & Insights at data.ai. They discuss how shifting player tastes pave the way for emerging genres and why contextual market data is a must to overcome ad fatigue in an oversaturated market.  CHAPTER TIMESTAMPS 00:00 Intro 02:56 An adjective to describe the current mobile market and latest report 05:29 The Gaming Spotlight report 09:37 Publishers, watch out for these subgenres 14:09 What does the data say about cross-platform gaming? 17:39 Are in-game ads coming to an end? 22:07 Contextual data to get your ad seen 26:09 Vote for PocketGamer in the British Podcast Awards Gaming Spotlight Review 2023 - https://www.data.ai/en/go/gaming-report-idc-2023/ * * * * * * * * * * * * * * *  ** Let's Connect ** 👉🏻 Twitter - https://twitter.com/pgbiz  👉🏻 LinkedIn Group - https://www.linkedin.com/groups/144491/  👉🏻 Facebook - https://www.facebook.com/PGbiz  👉🏻 Website - https://www.pocketgamer.biz  Check out more world-class speakers sharing their insights and expertise at one of our events. You can find details of our next event here - https://www.pgconnects.com/next-event