S03 E09 data.ai’s Lexi Sydow On Top-Grossing Genres And What It Takes To Make A Successful Game

Though there’s no algebraic algorithm that churns out games with guaranteed success, there are consistencies between top-ranking mobile games. The Gaming Spotlight Review 2023 from data.ai spotlights these similarities and delves into the data behind the success stories. Lexi Sydow, Director of Corporate Marketing & Insights at data.ai, joins our hosts again this week to highlight the heavy hitters in mobile gaming and simplify the strategies that shot them to the top. Alongside Peggy Anne Salz and Brian Baglow, she breaks down data.ai’s composite metric, the mobile performance score (MPS), and describes the “new gamer” that defies demographic stereotypes and will redefine the mobile industry. CHAPTER TIMESTAMPS 00:00 - Peggy's garden intro 01:24 - Four components of the mobile performance score 05:38 - Making waves with Monopoly GO 09:37 - FIFA Soccer fights its way to the top 13:12 - Royal Match ranks highly  16:16 - What do successful games have in common? 20:38 - Who is the "new gamer" to watch out for? 25:36 - Q&A with Lexi Gaming Spotlight Review 2023 - https://www.data.ai/en/go/gaming-report-idc-2023/ * * * * * * * * * * * * * * *  ** Let's Connect ** 👉🏻 Twitter - https://twitter.com/pgbiz  👉🏻 LinkedIn Group - https://www.linkedin.com/groups/144491/  👉🏻 Facebook - https://www.facebook.com/PGbiz  👉🏻 Website - https://www.pocketgamer.biz  Check out more world-class speakers sharing their insights and expertise at one of our events. You can find details of our next event here - https://www.pgconnects.com/next-event