S03 N. 27 - Reputazione: il valore tangibile di un asset invisibile - con Luca Poma (Pt. 1)

from Tutti i santi lunedì · host Zero Contenuti

La reputazione è un asset intangibile, ma i suoi effetti possono valere milioni.In questa nuova puntata di “Tutti i santi lunedì” Roberto Degli Esposti incontra Luca Poma, professore di reputation management all'Università Lumsa di Roma. per riflettere su un tema delicato che riguarda tutti, persone, aziende e brand: la reputazione. Come definirla esattamente? E perché ha un impatto così forte sul valore economico di individui e organizzazioni?A partire da esempi concreti e famose crisi reputazionali emerge una riflessione sul modo in cui autenticità, coerenza e trasparenza influenzano il rapporto con stakeholder, clienti e mercato.

Episode metadata supplied by the publisher feed · Published May 11, 2026

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S03 N. 27 - Reputazione: il valore tangibile di un asset invisibile - con Luca Poma (Pt. 1)

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