E103 | Andrew Macdonald - From Army Officer to building global brands. Scaling Ringers Western, expanding into the US, and what it really takes to grow

Latest episode out!S03E29 | Andrew Macdonald - From Army Officer to building global brands. Scaling Ringers Western, expanding into the US, and what it really takes to growWhat does it actually take to turn an idea into a globally recognised brand?In this episode, we sit down with Andrew Macdonald — entrepreneur, operator, and former Army Officer — whose career spans military leadership and high-level commercial execution across apparel, footwear, and wellness.As Founder and former CEO of Ringers Western, Andrew took a startup concept and scaled it into a leading apparel brand, growing to 130+ staff, 350+ wholesale accounts globally, and a valuation exceeding $60M.He now leads Genuins USA, driving North American expansion for a $400M+ global footwear business, and is also Co-Founder & CEO of ALIVIA Wellness, a performance-focused health brand built for scale in the digital space.This conversation cuts into the reality of building and scaling businesses — from brand positioning and distribution to leadership, discipline, and commercial decision-making under pressure.🎧 Listen to the full episode: 👉 veteranbc.com/veteran-media🌐 Join the VBC Community: 👉 veteranbc.com/join-our-community#VBC #VBCPodcast #VeteranBusinessCommunity #Leadership #Entrepreneurship #BrandBuilding #Scaling #BusinessGrowth