S04 Episode 173 | FRANK AND OAK + LISTENING TO SHOPPERS TO DRIVE CREATION

In episode 173, Kestrel welcomes Ethan Song, the cofounder of Frank and Oak, to the show. Inspired by ethical and sustainable thinking and with an eye to the future, Frank And Oak has set out to create clothing that is made for good living. "So I think that for us, the idea is actually to create a deeper relationship with our customers, and make sure that we really understand them before we create something." On this week's show, Ethan shares more on how his entrepreneurial dreams led him to the fashion industry, and how Frank and Oak was initially the response to he and his cofounder not being able to find brands that shared their values. Also, Ethan dives into what sustainability really means to Frank and Oak, and how for them, it's about: first —minimizing impact, second — restore. Kestrel asks Ethan to comment on sustainability when it comes to subscription box services. For Ethan and Frank and Oak, they believe their subscription service can help them learn more about their shoppers, and in turn, produce more accurately, reducing waste. The below thoughts, ideas + organizations were brought up in this chat: SeaCell, a new fabric that Frank and Oak recently launched in their collection StylePlan, Frank and Oak's subscription box service Frank and Oak's Circular + Hydro-Less Denim