S04EP02 The Evolution of fashion and why sustainability is so important - Special Guest Amelia Twine, Founder of Sustainable Fashion Week

In the nearly 80 years since Fashion Week began, we wanted to talk about its evolution and more specifically, how the event as well as the fashion industry has changed over the past 30 years - since the start of the fast fashion era.  There are so many huge question marks around sustainability and fashion and whether the 2 can really co-exist.  But with online searches for sustainable fashion tripling between 2016 & 2019 it just goes to show that consumers are beginning to ask more of designers and brands. Sustainable Fashion began this year with a focus on up-skilling, inspiring and empowering the community rather than showcasing next season’s trends.SFW is the passion project of Amelia Twine. She’s spent over a decade working in sustainability in different industries. Between 2018-2020 she ran the online retail platform GIVE WEAR LOVE, stocking established and emerging sustainable fashion brands with the aim of providing a style-focused alternative to standard online fast fashion stores. Becoming more aware of potential barriers to participation in sustainable fashion she founded SFW to try and help make it more relevant, accessible and inclusive, promoting community-led action at a grass-roots level.Learn More:https://www.sustainablefashionweek.ukIG: @sustainablefashionweek_ukMessage Hosted on Acast. See acast.com/privacy for more information.