S05 E20 – Exploring Evidence-Based Social Marketing Campaign With Social Contact to Address Stigma Associated With Substance Use and Support for Harm Reduction in Indiana

“There is a pathway to recovery. There’s a pathway forward for everybody.” Ashley F. Railey On this episode of The HPP Podcast, Ashley F. Railey discusses a social marketing campaign designed to address stigma regarding substance use in Indiana. She shares the context for the study and offers insights into the design, acceptability, and utility of the campaign. Additionally, shares the role of the community, and more specifically, the intended audience in making this campaign sustainable and successful.To read the article in its entirety, visit: https://journals.sagepub.com/doi/abs/10.1177/15248399251369501Connection Café in Fayette County, Indiana: https://harmreductioncafe.org/ Description of large-scale dataset used to inform community discussions: https://irsay.iu.edu/tools-resources/data-resources/p2p-health-interview-study/