S05-Ep.111 Mr Jack Daniels / Andy Tsai

This week we're joined by whisky industry favourite Andy Tsai from Brown–Forman, known to many as "the Jack Daniel’s guy", for a fascinating deep dive into the world of Jack Daniel's.From his journey into brand advocacy to the stories behind some of Jack Daniel's most sought-after releases, Andy shares what goes on behind the scenes at one of the world's most iconic distilleries.🎙️ In this episode:• Andy's path from sales into whisky advocacy• The evolution of the Jack Daniel's portfolio beyond Old No. 7• The rise of Single Barrel expressions and why they changed the whisky landscape• The incredible connection between Jack Daniel's and Frank Sinatra• The story behind Sinatra Select and the famous grooved barrels• Why whisky is ultimately about people, stories, and shared experiences💬 Memorable quote:"If you're going to be busy, be busy with projects that you really care about." – Andy Tsai🥃 Plus plenty of whisky banter as all three Banter Over Whisky hosts get together with Andy to chat drams, collectability, opening special bottles, and the importance of enjoying whisky with the right people.🎧 Tune in now and discover why there's so much more to Jack Daniel's than meets the eye.