S06/E02 mit Henrik-Jan van der Pol (Perdoo) | Startups OKR Strategy B2B SaaS Inbound Marketing

Mit Henrik-Jan van der Pol (Perdoo) Staffel #6 Folge #2 | #Marketing_021 Der Podcast über Marketing, Vertrieb, Entrepreneurship und Startups *** in English 🇬🇧 *** https://perdoo.com *** Henrik-Jan van der Pol, CEO and co-founder of Perdoo, discusses in the "Marketing From Zero To One" podcast the founding and development of his startup, which provides software for managing and tracking OKRs. He describes the process from the initial idea, through developing an mvp prototype, to acquiring the first paying customers. Henrik-Jan emphasizes the importance of content marketing and the challenges and benefits of working in a hybrid and international team. He also discusses the impact of COVID-19 on the business and gives advice to students aspiring to a career in startups. *** 01:29 - Henrik-Jan's background and move to Berlin 02:54 - Founding of Perdoo and the decision for a hybrid work model 04:05 - Meeting and collaboration with co-founder Jonathan Morrice 05:12 - Development and early marketing of the prototype 07:08 - First paying customers and pricing strategy 10:27 - Use of meetups and SlideShare for content creation and promoting OKRs 13:02 - Pricing and early revenue 14:09 - Strategy and growth through content marketing 20:57 - Explanation of the OKR methodology 23:31 - Growth to the first 100 customers and the importance of organic inbound traffic 27:05 - Challenges of direct sales and targeting decision-makers 30:45 - Competitive landscape and market acquisitions 33:38 - Company culture and international team composition 36:36 - Impact of COVID-19 on Perdoo and the startup scene 39:35 - Advice for students on founding a startup or applying to a startup *** The times may vary slightly.