10: How to Make Social Media Actually Feel Fun Again With Kat Tepylo Murphy

If social media feels overwhelming, performative, noisy, or like one more thing you “should” be doing, this episode will feel like a deep exhale. I’m joined by Kat Tepylo Murphy, social media strategist, content coach, and community builder for makers, Main Streeters, and hometown service providers. Kat’s whole mission is to make social media doable, joyful, and effective especially for small business owners who do not want to live on Instagram.We talk about what actually matters on social right now, why trends aren’t everything, how to stop overthinking your content, and the three types of posts every small business owner needs. We also get into burnout, boundaries, creativity, and why all your best ideas show up when you’re walking the dog or taking a shower.If you’ve ever wanted to throw your phone in a river, delete Instagram, or move to the woods, Kat has some very refreshing strategies for you.In this episode, we cover• How to create content that feels enjoyable (instead of forced) • The three core categories of social content every business needs • Why one post is never enough (and why repetition is your friend) • What metrics actually matter for small business owners • How to repurpose content without anyone noticing • When trends help and when to ignore them • How to set boundaries so social media doesn’t take over your life • The personal sharing line and how to choose what you keep privateAbout KatKat is the strategist behind Social Kat Media, helping small-town and local business owners show up online without feeling glued to their phones. She’s here to make marketing feel human, fun, and totally doable.Find her on Instagram at @socialkatmedia and learn more about her membership, The Social With Kat Club.This episode was mixed and edited by Cardinal Studio.