13: The Unsexy Marketing Stuff That Actually Grows a Business With Kirsten Jordan

In this episode of Market This, I’m joined by my friend Kirsten Jordan, a marketing strategist with over 20 years of experience helping business owners cut through the noise and focus on what actually works.We talk about why social media has become so overwhelming, why it’s only one small piece of the marketing puzzle, and what business owners should be focusing on instead, especially if they’re feeling burnt out or frustrated by trying all the things.This is an honest, no-fluff conversation about marketing foundations, messaging clarity, and building a strategy that fits your business (and your capacity).In this episode, we cover:Why marketing and social media are not the same thingThe pressure (and burnout) that comes with social media marketingWhy most marketing problems are really messaging and clarity problemsThe foundational work business owners love to skip (but shouldn’t)SEO, Google search, and how people actually find businessesWhy fast fixes and “overnight results” don’t existWhen paid ads make sense and when they really don’tThe role of trust, relationships, and offline marketingHow to think about marketing as a long-term system, not a trendIf you’ve been feeling like marketing is harder than it should be, this episode will help you zoom out, reset your expectations, and refocus on what truly moves the needle.Connect with Kirsten:Instagram: @kirstenjmarketingWebsite: kirstenjordan.meNewsletter: Field Trip MarketingThis episode was mixed and edited by Cardinal Studio.