14: Why Your Website Copy Should Come Before Design

Most small business owners start their website refresh the same way: “I need a web designer.”But if you don’t have clear messaging, strong positioning, and words that actually connect with your ideal clients, no amount of beautiful design is going to fix that.In this episode, I’m breaking down why copy needs to come before design, especially for small business owners who want their website to actually do its job, not just look nice.I’m sharing a behind-the-scenes look at how big agencies approach websites versus what small businesses actually need, plus the three reasons your words are doing more heavy lifting than you think.In this episode, we cover:Why “design first, copy later” works for big brands but not for small businessesThe three things your website copy must communicate clearly (and quickly)Why your homepage headline has one of the hardest jobs in your entire marketingHow brand tone, messaging, and positioning all live in your wordsWhy a beautiful website with vague language won’t convertHow to think of your website as a communication and marketing tool, not just a digital brochureIf you’re planning a website update, or wondering why your current site isn’t converting, this episode will help you rethink where to start (and save you a lot of frustration).Want help with your website copy?I offer website audits where I review two pages of your site and give you clear, honest feedback on your messaging, brand tone, positioning, and language — so you know exactly what to fix.👉 Learn more at lindsaysmithcreative.ca/auditThis episode was mixed and edited by Cardinal Studio.