18: The 3 Types Of Emails Every Small Business Owner Needs

In this episode of Market This, I'm breaking down the three types of emails every small business owner should be sending:Nurture emails (relationship-building and storytelling)Sales emails (yes, you’re allowed to sell)Newsletters (and why they are not the same thing as email marketing)If you’ve been:Second-guessing your draftsLetting emails sit unsentTrying to cram nurturing, selling, and updates into one messageAvoiding email because it feels overwhelmingThis episode will help you simplify your approach and stop overthinking it.You’ll learn:The real purpose of a nurture email (and why they don’t have to be long)How storytelling makes your emails memorableWhat makes a sales email clear instead of cringeyWhy newsletters are a very specific format (and not always necessary)How to repurpose social media content into email You’re not bad at email. You’ve just been asking one email to do too much.This episode was mixed and edited by Cardinal Studio.