21: Send the Damn Email With Shannon Vonderach

Shannon Vonderach went from wedding photographer to the self-proclaimed Email Queen. The pivot started in 2020 when the world shut down and she discovered what she'd been leaving money on the table by not emailing her list.In this episode, Shannon and I dig into why so many local business owners are sitting on a goldmine of email subscribers and doing absolutely nothing with it and how to change that without overthinking it to death.In this episode:Why you already know what to write (you're just looking at it wrong)The mindset shift that makes email feel less like a corporate broadcast and more like a text to a friendWhat to do when you've ghosted your list for months and why you don't need to apologizeHow to handle unsubscribes without spiralingWhy email gives you something social media never canThe consent question: what you need to know before you start emailing your list (especially in Canada)Connect with Shannon: Instagram: @mrs.vondyThreads @mrs.vondyProgram: The Email ClubFreebie: 10 Ways To Unboring Your EmailsThis episode was mixed and edited by Cardinal Studio.