5: Don’t Waste Money on Ads (Until You Do This First)

This week I’m joined by Melissa Litchfield, founder of Litchfield Media, to talk about what you really need to have in place before you hit “publish” on that Facebook or Instagram ad.We’re breaking down:What a paid ad actually is (and why Meta loves your money)Why your website has to convert before you run adsHow to use the Bath & Body Works funnel analogy to understand customer journeysThe tech you absolutely need (hello, tracking pixels and cookies)How to stretch a $300 ad budget and still see resultsAnd why your copy is what does the real sellingMelissa also shares smart ways to retarget warm leads, test ad creative, and know if your ads are working without wasting a ton of time or cash.If you’ve ever thought about running ads but have no idea where to start, this episode is your crash course in doing it the right way.Listen now and learn how to make your ads work so you’re not just paying for clicks, you’re paying for conversions.Connect with Melissa!Instagram: @litchfieldmediaThreads: @litchfieldmediaLinkedIn: Melissa LitchfieldFree ad resource: Proven Pixel PermitThis episode was mixed and edited by Cardinal Studio.