9: Are You Making These Common Marketing Mistakes?

Today I'm walking you through the marketing red flags I see every single day in the wild. Especially with small, service-based and local businesses. No shame or judgment! Just some loving truth-telling from your favourite copywriter and marketing strategist.In this episode, I cover:The #1 website mistake almost every small business makes (and how to fix it)Why repeating the same message in different ways confuses your audienceHow your website ends up looking like a brochure — and what to do insteadWhy your calls to action matter more than you thinkWhat clear CTA copy looks like (and why “clever” usually hurts conversions)How unclear messaging stops people from ever hiring youWhy showing up only when you're selling is sabotaging your marketingWhat “nurture content” actually means for small businesses✨ Website & Marketing AuditsIf your website feels confusing or messy, I can audit your copy, layout, and user experience so you know exactly what to fix.Learn more: Marketing AuditThis episode was mixed and edited by Cardinal Studio.