S1 E1 | What is transcreation👀? What are some interesting examples? | Coca-Cola Is It

😃Welcome to the first episode of FOUNDED IN TRANSCREATION💫, the first ever podcast on transcreation as a service, where we'll delve into how brands cross borders with their creative communications😱 In this episode, we'll define transcreation in connection with how brands can make the most of going a step further than translation as part of their marketing strategy, in order to resonate with locals and elicit the same emotions, associations and conduct as their source message does in its culture of origin. Additionally—and here's the most exciting bit—, we'll delve into how Coca-Cola✨ transcreated into Spanish (Argentina) one of its best-known slogans for a 1988 TV commercial. Did you know that the brand used Robin Beck's song FIRST TIME🎼 for this amazing spot? How was it rendered into Spanish? Brace yourself, because you'll even hear me 🎤SING to the lyrics!🙈 But hey, who am I to take the floor on this fascinating subject matter? 🙋My name is Delfina Morganti Hernández (Rosario, Argentina) and I am the creator and host of the first podcast on transcreation. I am a seasoned English-Spanish (LAT, Argentina, International) transcreator and cultural consultant, and I love branding and advertising! 😍 You can learn more about me at en.traduccionescreativas.com In the meantime, I hope you enjoy this ground-breaking take on transcreation! Delfina🍊 #BrandingBrain #orangepowerDMH