PODCAST · business
Founded in Transcreation 💫
by Delfina Morganti Hernández
Welcome to FOUNDED IN TRANSCREATION, the first-ever podcast on transcreation + marketing, where we delve into how brands cross borders. 😍Transcreation blends translation with creation. Also referred to as rewriting or transadaptation, transcreation is the value-added language service rendering creative content into a new language for marketing purposes. Slogans, film titles, video games, app content, and ad copy are some examples of content that often require a brand to use transcreation.This podcast is about entering the realms of language and creativity with brands. Enjoy! 😃
Episodes
-
Why Brands Need Creative Translation Solutions | S3 E1
In this episode, Marketing Translator Belinda Grace Fischer and I have fun discussing all of this and more: How Belinda went on to position herself as a Marketing Translator How transcreation or creative translation differs from regular localization services Why should a SaaS, e-commerce or any...
-
S2 E5 | Csaba Bán: A Technical Translator's Journey to Transcreation
“I receive 5 to 10 transcreation jobs per month. They are small, but they are quite wide-ranged in terms of brands and the type of texts that need to be transcreated. Sometimes it’s two-word taglines with 20 pages I have to read before I provide at least three different versions into Hungarian…
more -
S2 E4 | How Brands Can Benefit from Monolingual Copywriting + Creative Revision
What does it feel like to translate without the source text? And what's in it for brands? This episode delves into a ground-breaking approach to #localization—Creative Revision with Monolingual #Copywriting, a language solution somewhere between #transcreation and copywriting that helps increase...
-
S2 E3 | The Challenges of Transcreation + LinkedIn Video Tips for Freelancers, ft. Sylwia Biczyk
In this episode of Founded in Transcreation, I interview Polish Business Translator Sylwia Biczyk to discuss: 💡 How she chose her areas of specialization as a freelance translator 💡 What it's like for her to consistently create content on LinkedIn 💡 Video-based content creation tips you can...
-
S2 E2 | Seth Godin's “This Is Marketing”: A Discussion with Nathan Bennett
“If you’re not making a change, you are not doing marketing. You’re just wasting time and money.” • “Marketing is something we do FOR people. The purpose of marketing isn’t to sell your stuff. It’s to help your people get where they want to go.” One of Seth Godin's major works, This Is Marketing…
more -
S2 E1 | Marketing in 2021 and beyond: An interview with Adrian Cohn, Head of Marketing at Smartling
🔥 This episode includes a surprise giveaway, DON'T miss it!😉 Adrian Cohn is Head of Marketing at Smartling, a translation technology and services company with an extraodinary marketing, branding and communication strategy😍 On EPISODE 1 of SEASON 2, you'll discover👇 ✅ What is marketing and how...
-
S1 E5 |🎵Song Transcreation: Connecting the Dots
ON EPISODE 5 of Founded in Transcreation, you'll learn👇 🎵The story behind my song translation—or, rather, song transcreation—hobby. 🎵How, as Steve Jobs would put it, 'You can only connect the dots looking backwards.' 🎵Ideas on how your hobby may turn into your next project, opportunity or…
more -
S1 E4 P2 | Transcreations of Oreo's Wonderfilled campaign—A discussion—and sing-along session—with Natali Lekka
👋Welcome back! This is the second part of EPISODE 4 of FOUNDED IN TRANSCREATION💫, where Greek transcreator Natali Lekka joins me in this crazy adventure to critically analyse the Greek and Spanish versions of the Oreo commercial "Wonderfilled" (You'll love it! Or... hate it, but one thing is...
-
S1 E4 P1 | 😎Transcreation, copywriting and content writing with Natali Lekka
💡In this episode of FOUNDED IN TRANSCREATION💫, Greek transcreator Natali Lekka answers how she started working as a transcreator and whether she enjoys it more than other activities in the language industry and why. 💡Natali clearly defines transcreation, copywriting and content writing as…
more -
S1 E3 | 😶What if the original is a translation? | 💡Thoughts on 'the original', as inspired by Michael Cunningham
💡“When I started working with translators, I couldn’t help noticing that many of the problems that vexed them -- questions of nuance, resonance and tone, as well as the rhythms of the sentences themselves -- were familiar to me. I’d worried over the same things when I wrote the book in the first...
-
S1 E2 P2 | 😱Making the impossible possible: Nike's👟 slogan "Just do it" gets transcreated into German and Spanish🙆
😃Welcome to PART 2 of EPISODE 2 of FOUNDED IN TRANSCREATION💫! In the last part of this episode, we're delving into the story of Nike👟 and, more specifically, into how and when Nike's most iconic slogan, "Just do it", was born, you'll never guess!👀 Moreover, since my co-host for this episode…
more -
S1 E2 P1 | 🙋Eva Katernberg on transcreation techniques and her career move into localization
Welcome to the second episode of FOUNDED IN TRANSCREATION💫, the first ever podcast on transcreation as a service, where we delve into how brands cross borders with their creative communications😍 I am Delfina Morganti Hernández, a seasoned English into Spanish for Latin America and Argentina...
-
S1 E1 | What is transcreation👀? What are some interesting examples? | Coca-Cola Is It
😃Welcome to the first episode of FOUNDED IN TRANSCREATION💫, the first ever podcast on transcreation as a service, where we'll delve into how brands cross borders with their creative communications😱 In this episode, we'll define transcreation in connection with how brands can make the most of...
We're indexing this podcast's transcripts for the first time — this can take a minute or two. We'll show results as soon as they're ready.
No matches for "" in this podcast's transcripts.
No topics indexed yet for this podcast.
Loading reviews...
ABOUT THIS SHOW
Welcome to FOUNDED IN TRANSCREATION, the first-ever podcast on transcreation + marketing, where we delve into how brands cross borders. 😍Transcreation blends translation with creation. Also referred to as rewriting or transadaptation, transcreation is the value-added language service rendering creative content into a new language for marketing purposes. Slogans, film titles, video games, app content, and ad copy are some examples of content that often require a brand to use transcreation.This podcast is about entering the realms of language and creativity with brands. Enjoy! 😃
HOSTED BY
Delfina Morganti Hernández
Loading similar podcasts...
Frequently Asked Questions
How many episodes does Founded in Transcreation 💫 have?
Founded in Transcreation 💫 currently has 13 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Founded in Transcreation 💫 about?
Welcome to FOUNDED IN TRANSCREATION, the first-ever podcast on transcreation + marketing, where we delve into how brands cross borders. 😍Transcreation blends translation with creation. Also referred to as rewriting or transadaptation, transcreation is the value-added language service rendering...
How often does Founded in Transcreation 💫 release new episodes?
Founded in Transcreation 💫 has 13 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Founded in Transcreation 💫?
You can listen to Founded in Transcreation 💫 on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Founded in Transcreation 💫?
Founded in Transcreation 💫 is created and hosted by Delfina Morganti Hernández.
URL copied to clipboard!