S1 E10: People, Process, and Players: Human-Centered Video Game Production

How do you navigate the incredibly high stakes of video game development (even AAA video game development) without losing the fun, and your humanity along the way? Senior Producer Yesenia Cisneros helps us close out Season 1 with her signature blend of world-class production, problem solving, and people focus. All listeners will walk away inspired by techniques for more human-centered video game production along with some of our top tips for building more successful thriving games from the ground up. We touch on topics like globalization, telemetry, esports, crunch culture, planning, user experience research, the power of community, and much more. Yesenia's iconic video gaming journey took her from video game quality assurance to her current role as Senior Producer at Riot Games with stops at studios like Brass Lion Entertainment, Signal Studios, Mojang Studios, and The Pokémon Company International along the way before landing at her current role at Riot Games. (This podcast is not affiliated nor sponsored by my current employer, TPCi nor my past and Yesenia's present employer Riot.) Enduring Play is a uniquely crafted, high production value podcast about the modern craft of video game development. The format is inspired by gaming itself, with a level structure and tutorials and asides that help listeners of all experience follow along. Season 1 of the Enduring Play podcast is drawn from interviews that informed Cheryl Platz's new book  The Game Development Strategy Guide: Crafting Modern Video Games That Thrive, which is available worldwide as of September 16, 2025 and received a "Get It" recommendation from Kirkus Reviews.  Show notes, including a full bio, episode outline, and links are available on the Enduring Play website. Use code ENDURINGPLAYS1 at RosenfeldMedia.com to get 15% off your order - and all physical orders at Rosenfeld Media receive a free ebook. Podcast Season 1 discount offer expires November 30, 2025. Love the podcast or the book? Please spread the word with shares and reviews so we can change the industry together! For readers of host Cheryl Platz's new critically acclaimed book The Game Development Strategy Guide, this episode is a perfect closer to the season as we explore several of the topics from Chapter 14: Let the Right Ideas Win and Chapter 15: Failure to Thrive in addition to its relevance to chapters discussing production and business models like Chapter 2 and Chapter 13. All listeners will take something away from this podcast, but the book is a great way to expand your understanding.