[S1 E10] Rob Janes // How to grow your customer base

The final episode of RogueCast Season 1 (Corporate Executives) sees Rob Janes (Sales Director at Simple) talk to Jay about the topic of “How to grow your customer base”. Rob explains why networking is key to the success of your business and how it’s “not about asking for favours from everyone you know”, but rather about “helping others when you don’t expect anything else in return”. He also provides some valuable insight into how to use social networking platforms to grow your personal network by sharing your perspective and updating your industry on important developments in your field. Rob’s sales mantra means being conscious of focus, urgency and rigour. Focus on the goal at hand; urgency in getting things done in a timely manner and rigour, by applying exacting standards for everything that you do. He also explains how the skill of active listening is key to “understanding your customer and being more focused on servicing them more effectively”. Developing trust is crucial as people are buying from you to improve something in their organisation or their lives - if they’re spending someone else’s money, they need to trust that what you’re offering is going to deliver them value. Rob concludes this week’s episode by explaining the importance of resilience in growing your business, and the skill of pivoting your idea when you encounter a roadblock along the way. Please subscribe, share this podcast and leave a review on iTunes and every other podcast app. www.ripen.tech