S1/E11: Harnessing the Power of Your Visual Brand with Kaila Piepkow

Episode Guest: Kaila Piepkow of Your Branding BuddyKaila Piepkow of Your Branding Buddy wants everyone to understand the power of a cohesive visual brand. Kaila helps her clients understand the power of great branding in a crowded marketplace. She also honed her own power as a business owner and leader by leaving her soul-crushing corporate job and founding the best known and most sought after graphic design firm in the pet space, Dox Design. At Dox, Kaila saw how often many female entrepreneurs were patronized as “just having some fun” or the assumption their thriving business is just a “cute little side hobby.”As your branding buddy, Kaila stresses the importance of finding your own unique visual brand to support your story. A brand is more than just a logo and some colors, and it should help tell the story of your business and your values. A cohesive brand is a worthwhile investment, and a bold brand that speaks to a particular audience can bring big benefits to a business.  Things Kaila is passionate about:- Visual branding principles & their importance- Training entrepreneurs to use Canva- Packaging DesignTopic time stamps:00:00 Introduction to Kaila Piepkow02:19 The Power of Visual Storytelling in Branding08:12 Understanding Your Brand15:07 Kaila's Journey from Corporate to Entrepreneurship21:04 The Impact of Hiring and Scaling a Business28:52 The Power of Confidence in Business32:42 Finding the Right Graphic Designer36:14 The Power of Women in Business40:52 Considering All Aspects of a Brand47:07 The Benefits of Attending ConferencesGuest links & Resources Mentioned:Website: kailapiepkow.comBook a one hour brand audit with Kaila! Follow Kaila on Instagram ___________________About the Lucky Pup Podcast:Show notes, transcripts, and more are on our website. Review, comment, like, and share these conversations!Listen and subscribe to the podcast on iTunes, Spotify, Pandora, Amazon Music, etc.Connecting is more fun than just talking into the internet! Follow the podcast on Instagram, Facebook, Youtube, and send me an email: [email protected].