S1 E12 - Still in the Fight - Build a Store Specific Plan

In this episode of Still in the Fight, Art Freedman, Mike Costello (CEO of Costello’s Ace Hardware), and Rob Feiler (SVP of Sales) discuss how to take pro sales strategy out of the boardroom and put it directly onto the sales floor.No two stores are identical—demographics, talent levels, and market opportunities vary widely from one location to the next. The team breaks down how to build a store-specific plan that empowers store leaders, turns your entire staff into pro "scouts," and drives consistent, measurable results.Key Topics Covered:Assessing and developing store talent (and training your team to "scout" for pro opportunities)Analyzing local market demographics—from contractors to property managersSimple, high-impact sales and marketing tactics inside and outside the storeBuilding a "say yes" fulfillment mindset for pro customersTracking Lead Measures (daily actions) vs. Lag Results (revenue targets) to keep teams winningWhether you're running a single shop or leading a multi-store operation, tune in for front-line retail leadership strategies you can put into practice today!Email me today at [email protected]