S1 E14 - Buck Knives - CJ Buck

Episode 14 - CJ Buck On this episode of Talking Mule Deer, Steve and Jodi talk to 4th generation family-owner of Buck Knives, CJ Buck. CJ tells us the history of how his great-grandfather started the company, originally in Kansas and then in San Diego, California, offering a lifetime warranty for his handcrafted knives. We talk about a number of the legendary Buck Knives that are so well beloved by hunters, as well as other segments of the industry that Buck Knives develops products for. He talks about how he has made a commitment to engaging in the conservation of wildlife through his engagement with the Boone & Crockett Club and as a member of the Mule Deer Foundation board of directors. We discuss some of the issues that he feels are most important for sportsmen to rally around, in particular two key issues – funding for conservation, and the perception of hunting. He describes the Hunt Right, Hunt Fair Chase marketing initiative started by Boone & Crockett Club and a number of other partners in the conservation community and outdoor industry, and how important it is for hunters to “be their own brand” and take personal responsibility in promoting an ethical hunting experience.