S1:E18 Stelleo Tolda: Preparing for Amazon's arrival in Brazil

Stelleo knew that one day Amazon would arrive, and sure enough, in 2012 they finally came to Brazil. Stelleo and the team had prepared. They studied every case of Amazon’s market entries around the world and learned that to really be competitive, they would have to deeply localize their business model for Brazil. And that’s where Mercado Libre had its advantage, because their internal mantra was: Brazil First. Producer & Host: Federico Eisner | https://www.linkedin.com/in/feisner/