S1-E2. 4 KYC to build your BS

The business environment today, more than ever before, needs empactful organizations bringing growth to the people around them, responsible to the planet and environment while being profitable in their own business. We begin the journey of becoming Empactful organizations through the 4KYC to build your BS method. This method includes four components or the C's which are as below: 1. Know your Company - The essence of Vision, Mission, and Values which are the driving force of the organization. 2. Know your Customer - Focus on selecting the right customer categories to target, build customer intimacy, followed by targeted outreach. 3. Know your Competition - View your competition for possible alliances to build complementary or supplementary competitive advantage. 4. Know your Community - Use partnerships and alliances to extend your organization beyond its physical boundaries. We also follow the journey of Beevis and his brother bees in building Beehive X the best beehive making the sweetest nectar and how the 4KYC to build your BS applies to them This sets the stage for future episodes where we explore each C in detail and how it contributes to building your Business or Brand Strategy Join us, Shiva and Vineet, your host Bees in this journey to build Empactful organizations. Share your Beehive X story and how you are planning to build your Empactful organization. Connect with us at: Shiva: LinkedIn: http://linkedin.com/in/shivakumarvs All Social Links: https://linktr.ee/ShivakumarValadi Vineet: LinkedIn: http://linkedin.com/in/vineetngupta All Social Links: https://linktr.ee/vineatrepeat