S1:E2 - Dark funnel, word of mouth and the dangers of complacency

Welcome to Candid. In this content series, we'll explore the key topics keeping us and our clients up at night. We'll challenge, we'll debate, we'll connect the dots, and we'll always tell it to you straight. In this episode, we explore the dark funnel and why we don’t talk about it – or use it - enough in marketing. https://www.innovatecomms.co.uk/⁠