S1 E2 P2 | 😱Making the impossible possible: Nike's👟 slogan "Just do it" gets transcreated into German and Spanish🙆

😃Welcome to PART 2 of EPISODE 2 of FOUNDED IN TRANSCREATION💫! In the last part of this episode, we're delving into the story of Nike👟 and, more specifically, into how and when Nike's most iconic slogan, "Just do it", was born, you'll never guess!👀 Moreover, since my co-host for this episode is Eva Katernberg, a German localization specialist based in France, we go step by step through our creative processes to come up with potential "translations" (erm, rather, transcreations) of Nike's "Just do it" into German and Spanish for Argentina and Spain, something which may seem impossible at first sight, given the rhythm and uniqueness of perhaps the three best-known words in the history of advertising: JUST. DO. IT.😱 Well, we did it!😉 🎧If you like this podcast, remember you can leave a voice message with your feedback and I'll be happy to share it in the next episode! I hope you enjoy this last part of episode 2, I most certainly did! Danke, Eva Katernberg! 😊 Delfina🍊 #BrandingBrain #orangepowerDMH ABOUT ME I am Delfina Morganti Hernández, a seasoned English into Spanish for Latin America and Argentina transcreator, marketer and copywriter, and you are welcome to find out more about me at en.traduccionescreativas.com