S1: E2: The good, the bad and the ugly of B2B content

In this episode of Shaking the B2B Tree, we tackle one of the biggest questions in B2B marketing today: Can creativity survive in a world obsessed with data? Jon Davis, Content Lead at Capsule CRM, joins us to reveal how marketers can break through the noise with content that’s not just strategic but also bold and authentic. From overcoming internal roadblocks to proving real value to the C-Suite, Jon shares actionable insights on crafting content that stands out—and drives results—in an increasingly crowded digital landscape.Want to sharpen your B2B game? Get in touch with Skout at: https://skoutpr.com/