S1:E22 Creator Interviews: Michelle Dew

Michelle Dew, founder of Cultivate Your Space, shares her unique path to finding her passion in interior design after experiencing trauma. She emphasizes the importance of intentional and meaningful physical spaces in our lives. Michelle started her business by offering free and low-cost services to gain experience and build a portfolio. She also hosted workshops to attract clients and capture emails. Michelle's business grew during the COVID-19 pandemic as she pivoted to virtual design services and created an e-course. During the conversation, Amanda Northcutt discusses how she pivoted her interior design business during COVID-19, transitioning to virtual services and creating an e-course. She shares her experience with consistency in sending out newsletters and leveraging them to drive sales. Amanda also talks about the challenges of selling and the importance of finding the right value proposition. Despite moments of doubt, she remains committed to her business and finds fulfillment in helping clients create spaces that align with their intentions.Michelle's Social Links:→ Website: https://cultivateyourspace.com/→ IG: https://www.instagram.com/cultivate.your.space/?hl=en→ Linktree: https://linktr.ee/cultivate.your.space✨ Takeaways: Physical spaces impact our mental, emotional, and physical health.Starting a business often requires hustling, working multiple jobs, and doing things for free or at a low cost to gain experience and build a portfolio.Hosting workshops and capturing emails can be effective strategies for attracting clients.Pivoting and adapting to changing circumstances, such as the COVID-19 pandemic, can lead to business growth.Creating virtual design services and e-courses can expand the reach and offerings of an interior design business. Pivoting to virtual services and creating an e-course can help sustain a business during challenging times.Consistency in sending out newsletters and providing valuable content can help drive sales.Finding the right value proposition and improving conversion rates can significantly increase revenue.Despite moments of doubt, staying committed to your business and finding fulfillment in helping clients can keep you motivated. Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!