S1: E3: A beautiful mind: What it really takes to be a true thought leader in B2B

Is B2B thought leadership all buzz and no backbone? Not when it’s done properly.In this episode of Shaking the B2B Tree, we’re joined by Madelaine Oppert, VP of Marketing at iResearch Services, to explore what genuine thought leadership looks like - and why it’s more than just posting opinions online.From digging into what thought leadership is - and what it definitely isn’t - to examining how data can help you rise above the noise, Madelaine shares a clear-eyed view on the difference between leading and simply contributing to the conversation. Want to sharpen your B2B game? Get in touch with Skout at: https://skoutpr.com/