S1 E30 The first step in protecting trade secrets with Wayne Carroll and Scott Gibson

S13 E30 The first step in protecting trade secrets (Defining your intangible assets). We are discussing trade secrets with Scott Gibson. In this episode, we are discussing the beginning steps in protecting your trade secrets. Scott, one of the ways you help companies protect trade secrets is through litigation. In your litigation cases and consultations, do you see more theft of trade secrets from hacking or from employees? Hands down theft is from the employees. Should businesses seek expert help in protecting valuable trade secrets? - Yes, working with an expert is advised for valuable trade secrets. When a company has identified that they have the information they want to keep secret, what is the first step they need to accomplish? [Define the intangible asset - what is it, why is it valuable, how is it used, how is it protected . . .] Ways to make your intangible asset appear tangible. Branding Trade Secrets What is branding for a trade secret and how does it help enforce the secret? Naming a trade secret with a brand makes it better defined, and clarifies that the trade secret is an asset of the company. Don’t miss the next episode about Dos and Don’ts for NDAs and employee agreements Subscribe wherever you get your podcasts. Guest BIO: Scott Gibson Scott F. Gibson is a highly experienced attorney with over 35 years of expertise in protecting businesses from unfair competition and disloyal employees. With a unique blend of courtroom experience and deep knowledge of unfair competition laws, he helps clients effectively safeguard their intangible business interests. Scott's exceptional ability to identify critical issues allows him to focus on resolving litigation and achieving favorable outcomes through negotiation or motion practice. He holds two advanced legal degrees in Biotechnology and Genomics, as well as Litigation Management, and is recognized for his teaching and speaking engagements on trade secrets, restrictive covenants, and employment law. Use this link for more information and to contact Scott Gibson. BIO: Wayne Carroll founded Inspired Idea Solutions Law Firm in 2013, an IP boutique law firm focused on helping small businesses with intellectual property. At Inspired Idea Solutions, we use a proven process for obtaining IP rights that focuses on aligning the business strategy of small business clients with their IP strategy. We help small businesses implement a strategy to ensure they own and leverage their intellectual property. We also have clear expectations with zero hidden fees. In addition to his legal work, Wayne is an Eagle Scout and actively volunteers with the Boy Scouts of America. He is also a proud father of six children and enjoys playing pickleball. Wayne's extensive experience and expertise in intellectual property law make him a highly respected attorney and a valuable asset to clients seeking protection for their intellectual property rights. Wayne can be reached at 480-741-2440 or [email protected]. You can also connect with Wayne on LinkedIn. Schedule an appointment with Wayne Carroll for a strategy session on protecting and leveraging your intellectual property. TAGS: intellectual property, trade secrets, implementation, hacking, security breaches, employees, intangible assets, branding, KFC, Farmers, checklist, competitors, patents, unique, satellites, data, contracts, customer database, tangible, marketing, nondisclosure agreements, employee agreements, patents, initial consultations, inventing, business owners, agreements