S1: E4: A league of their own: Profiling executive leadership

Is executive profiling just another LinkedIn buzzword—or a powerful tool for B2B growth?In this episode of Shaking the B2B Tree, we’re joined by Roanna Lynch, founder of Scribe Writing and a specialist in leadership communications, to explore the real value of executive profiling in B2B marketing.From building authentic personal brands to navigating the fine line between personality and professionalism, Roanna shares practical insights on how leaders can use platforms like LinkedIn to drive awareness, trust, and even leads. Alongside Skout’s Deputy MD Claire James, we unpack the challenges, opportunities, and misconceptions around profiling senior leaders—and why it’s not just for extroverts or CEOs.Want to sharpen your B2B game? Get in touch with Skout at: https://skoutpr.com/