S1:E45 | How Healthcare Professionals Can Build a Personal Brand on LinkedIn (Without Quitting Their Job) | Souad Menif, Medica Ink

Most doctors and healthcare professionals are brilliant at their job. They're invisible online. That gap is costing them opportunities they don't even know exist.In this episode of Get A Shift On, David Birchmore speaks with Souad Menif — 4th year dental student, founder of Medica Ink, and LinkedIn ghostwriter and strategist for healthcare professionals and doctor-founders — about why clinicians struggle to build a visible presence online, and what actually changes when they do.Souad shares how she built a LinkedIn ghostwriting agency while still studying full-time, what made her realise her writing skills were a real asset, and why the biggest problem isn't that doctors can't write — it's that they're trying to say too much.The conversation covers:Why healthcare professionals undervalue their own skills and experienceWhy doctors over-complicate LinkedIn and how to fix it fastThe difference between a strong personal brand and a large followingWhy engagement and commenting can outperform your own postsHow to optimise your LinkedIn profile before you write a single postBuilding a business alongside a clinical career — what's realisticWhy waiting until everything is in place is the biggest mistakeFamily pressure, career identity, and the weight of the path you were "supposed" to takeWhy Souad still does dentistry — and what that tells us about portfolio careersThe role of LinkedIn for clinicians facing NHS redundancy or career changeFor healthcare professionals wondering whether they can build something of their own without leaving the system — this episode is a direct answer.Follow Souad / Medica Ink:Website: medicaink.comLinkedIn: linkedin.com/in/souad-menifInstagram: @linkedin_dentistFollow David / Via Nova here:⁠⁠David's LinkedIn⁠⁠If you’re done pretending you’re fine… start here.Your Final Shift is a straight-talking exit guide for healthcare professionals who can’t do another 20 years of this. Get your copy hereAre you ready to leave healthcare? Still in a role you've mentally already left?Answer 15 questions and find out exactly where you stand, and what to do firstTake the free 2 min quiz here Want to try billboard advertising from £80? Get started with CAASie at https://caasie.co/?utm_source=affiliate&utm_medium=partner&utm_campaign=get-a-shift-on&utm_content=referral - 1.5M screens worldwide, pay-per-play.