S1: E5: Rise of the machines: How is AI reshaping the B2B marketing profession?

Is AI just another marketing fad - or the most useful assistant you’ll ever have?In this episode of Shaking the B2B Tree, we’re joined by Jason Davis D'Cruz, Head of Marketing at M247, to explore how AI is quietly reshaping the way B2B marketers think, plan and deliver. From strategy development to creative inspiration, Jason shares how he and his team are using AI tools to sharpen their output, speed up decision-making and build smarter campaigns.We dig into the practical side of AI adoption - what works, what doesn’t, and why human oversight still matters. Whether you’re curious about ChatGPT, or wondering how to get your team on board, this episode offers a look at how AI can genuinely support marketing teams without replacing them.Want to sharpen your B2B game? Get in touch with Skout at: https://skoutpr.com/