S1:E6 - The secret to compelling copy

Welcome to Candid. In this content series, we'll explore the key topics keeping us and our clients up at night. We'll challenge, we'll debate, we'll connect the dots, and we'll always tell it to you straight. In this episode, we’re joined by one of the longest standing members of the Innovate Comms collective, Will Pritchard, a senior copywriter and producer, to discuss the difference between a good sentence and a great one, as well as name and shame some of the most awful copy cliches out there. ⁠⁠⁠⁠https://www.innovatecomms.co.uk/⁠⁠⁠⁠⁠