S1:E8 - Co-Innovation – what is it and why is marketing it so important?

Welcome to Candid. In this content series, we'll explore the key topics keeping us and our clients up at night. We'll challenge, we'll debate, we'll connect the dots, and we'll always tell it to you straight.In this episode, we’re joined by Peter Shearman, Industry Specialist Advisor at Purple Transform and ex-head of UKI Innovation at Cisco, to talk about all things co-innovation after many years of building brands and running marketing campaigns for Peter’s projects. Consortium comms isn’t easy and in this episode, we talk about the secrets to success that we’ve uncovered by working with Peter and others through Innovate Comms’ history.⁠⁠⁠⁠⁠https://www.innovatecomms.co.uk/⁠⁠⁠⁠⁠⁠⁠