[S1 E8] Tash Pergl // How to develop sustainable business ideas

In Episode 8 of RogueCast, Jay talks about “How to develop sustainable business ideas” with Natasha (Tash) Pergl, Global Innovation Manager & Sustainability Lead at SAP Innovation Services & Solutions. During this episode, Tash explains that humans “collectively produce over 100 million tonnes of ‘stuff’ every year but less than 9% of that is reused or recycled”. This means that, whilst produce is growing, inefficiency is also rising but at a faster rate year-on-year. Based on this data, it’s clear that there is work to be done for us to be more efficient and develop new, innovative propositions that aim to solve this macro problem. To do this, Tash explains that when developing new ideas, “sustainability isn’t the goal, it’s focused on the problems and solutions and then identifying who you can work with to make a difference”. In addition to the pillars of desirability, feasibility and viability, she also explains why it’s equally important to consider sustainability and scalability for two reasons: the former is because “if the world is aligned on a low carbon future, then any new solutions should supportive of this” sustainable goal; the latter is because sustainability is a global problem, and it’s key that any solutions in this space have maximum impact at scale. Tash concludes this week’s episode by sharing some gaps in customer needs from a sustainability perspective and highlights how technology can be used to provide data and insight to educate and advise people to make more informed sustainability decisions. Please subscribe, share this podcast and leave a review on iTunes and every other podcast app. www.ripen.tech