S1 E9 - Still in the Fight - Define "Winning" for a Pro Sales Store

In this episode of Still in the Fight, we discuss what “winning” really looks like in a Pro-focused store. It starts with a store manager who makes Pro Sales a priority, develops a clear plan, and keeps the entire team engaged in serving professional customers.We cover the fundamentals of success: setting measurable goals, keeping score, opening new accounts, making regular customer calls, building lasting relationships, and creating a culture where every associate understands that Pro customers are everyone’s responsibility—not just the Pro department’s.When the whole team is focused on helping professionals succeed, Pro Sales become more than a department—they become a competitive advantage.Winning in Pro Sales isn’t about selling more products. It’s about building more relationships.